Sunday, May 17, 2020

The American Dream The Land of Hard Work and Opportunity...

The American Dream: Land of hard work and opportunity? Is the American Dream still alive today? America is dubbed the land of opportunity, but how much opportunity does America really supply to its citizens? Or is it that Americans just don’t have the drive or the perseverance to put themselves out there, to achieve what they certainly want in life? As Marie Curie once said, â€Å"Life is not easy for any of us. But what of that? We must have perseverance and above all confidence in ourselves. We must believe that we are gifted for something and that thing must be attained.† With a little hard work, perseverance, and determination people should not be afraid to fail, and should make opportunities for themselves. Anyone with these traits should†¦show more content†¦Pham went from the complete bottom to the top with a few, very big, risks. (McLaughlin 46) Another good example on how opportunity is part of the American dream is Oscar Carlos Acosta’s story. Acosta was a rather talented baseball player, the problem was that he had immersed himself so far into his baseball career, he didn’t pay attention to his school. He had paved his road to the American Dream or so he thought. Acosta made it to the minor leagues, where he soon tore his rotator cuff. Acosta lost everything he had, his family, his life dream. A second chance soon came his way, a chance to coach in Texas. He soon made a name for himself and rebuilt his life. Today he coaches the Chicago Cubs pitcher. Acosta is living his American Dream due to opportunity. (Rather 43) However, some people may never get the opportunities to achieve their dreams, like the woman in Nickel and dimed. Many of the women in the article were working a dead end, low paying jobs. They worked in terrible conditions and followed strict rules. However, these people may have been hard working, they did not make the opportunities for themselves, they did not risk anything. These woman stayed with their dead end jobs in fear of losing their money lifeline.(Ehrenrich 73) The American Dream is all in how much someone wants to achieve what they want in life. How much determination and perseverance they have is also a factor. A person with the right amount of each of theseShow MoreRelatedThe Dream Of The American Dream1047 Words   |  5 PagesThe American Dream is heralded and aspired to, by immigrants and natives alike. It is a hopeful belief, that although many believe in, very few achieve. This variability of outcomes is due to the American Dream’s dependency on ideals of equality and freedom of opportunity. These two ideals do not institutionally exist in the United States, causing its construction to be inherently unequal, as individuals cannot reach the Dream without systemic privilege and power. Social positions and historic contextRead MoreThe American Dream By Alexis De Tocqueville1566 Words   |  7 PagesThe American Dream is the idea that every United State s citizen has equal opportunity to achieve success through hard work and determination. However, ideas of the dream have evolved throughout time from the 18th century up to present day. The general population’s view and my view of the American Dream both have altered throughout time. My idea of the American Dream has developed from not only today’s views on The Dream, but also from the evolutionary process the meaning has been through. ThroughoutRead MoreImmigrants and the American Dream Essay1631 Words   |  7 Pagescommon, they all had a dream, that dream was the American Dream. In the present day the desire to achieve the dream hasnt changed. However, the idea of the American Dream, brings up a lot of questions. What is the American Dream? Who defines it? Can it be achieved? Lastly, should everyone have a chance to achieve it? What is the American Dream? When this question was asked on the first day of class, there were many different answers as to what makes up the American Dream. Some people said havingRead MoreThe American Dream : The Reality Of America860 Words   |  4 PagesAmerica throughout time has been known as a country for opportunity and freedom, where anyone can come and have a fair chance at living their â€Å"American Dream.† The stereotypical American dream is having a two parent family, with stable income, owning a home with a white picket fence with two children. But the reality of America is that this â€Å"dream† is achieved more easily by white men. Even though America is supposedly â€Å"The land of the free† and provides â€Å"Liberty and Justice for all†, these statementsRead MoreAnalysis Of The Declaration Of Independence By Thomas Jefferson909 Words   |  4 Pagess success? In an American society, there is an idea of dream. Dream is the thing whic h everyone of us need to have. It is our vision. Dream is that what you want to do in future to achieve success in your life. The dream is mainly dependent on settings of one lives and one’s social status. For example, The Declaration of Independence was by Thomas Jefferson. His American Dream, was to make people free from Britishers and to be treated equally. Martin Luther King, gave a dream speech call freedomRead MoreA Raisin Of The Sun By Lorraine Hansberry1581 Words   |  7 Pagesfemale playwright and black activist, spent almost all of her life dealing with American racism, poverty, and lack of social mobility. As a person who witnessed the daily struggles of African Americans, Hansberry wanted to expose the hypocrisy in the idea that America was the land of equal opportunity. As a result, in 1959, Hansberry wrote the play, A Raisin in the Sun, which details the Youngers, an African American family, who experienced racism, poverty, and the lack of social mobility dur ingRead MoreWe All Have the Opportunity to Achieve the American Dream Essay591 Words   |  3 PagesOpportunity is defined in Websters Dictionary as A good position, chance or prospect for achievement; which is easily connected to the idea of The American Dream. After all, isnt America known as The land of opportunity;? Most people came to America, and still come for that matter, in search of a better life through hard work and dedication to their cause. In Chinamans Chance: Reflections on the American Dream; by Eric Liu, it is stated that ...it (the American Dream) does demand the opportunityRead MoreThe American Dream767 Words   |  4 PagesThe American dream is defined as the idea that every American should have an equal opportunity to achieve their goal in life through hard work, determination, and initiative. The novel â€Å"Of Mice and Men† by John Steinbeck explores this idea throughout his story. Through the characters in the story, it shows the many different hard ships of each character trying to pursue their dream. John Steinbeck believes that the American Dream is a goal that every American has in life, but it is impossible to achieveRead MoreThe American Dream1196 Words   |  5 Pagesdifferent interpretations of what the American dream is, but most can agree that it is a concept that provides us with the hope for a better life. To some people, the American dream is about being wealthy, practicing liberty, to believe in any religion, and to have better opportunities in life. Throughout history, many immigrants have migrated to America because they want to begin a new life and achieve the American Dream. Many Americans can debate that the American dream is not realistic because the UnitedRead MoreThe American Dream : The Greatest Country On Earth Essay1627 Words   |  7 Pagessay the contrary. Yet there is no denying America’s greatness and accomplishments, is the American Dream that gives its country the valor and beauty it wea rs actually true? The American Dream serves as the foundation of ideals that cloaks the nation, and inspires the belief that anyone is able to build themselves a better future from the bottom up through hard work and determination by the help of opportunities and instilled equality. The United States of America is looked at as a world power with

Wednesday, May 6, 2020

Social Welfare Values - 1936 Words

Values and Social Welfare Social welfare is an idea that can be described as having two major purposes: social treatment, or helping people, and social control (Day Schiele, 2013). The helping aspect of social welfare is one of the most common associations people think of when they hear it (Day Schiele, 2013). However, the social control aspect is a little less common for people to associate with social welfare (Day Schiele, 2013). Being aware of both aspects is important in the field of social work since both aspects affect the way social workers help clients. Another hidden aspect that infiltrates social welfare is values (Day Schiele, 2013). Values play an important role in social welfare, thus, should also be considered when†¦show more content†¦10, 2013). Thus, the view of people in need of assistance began to be seen as a burden and â€Å"against the laws of economic nature† (Day Schiele, p. 10, 2013). The Darwinism theory still infiltrates the social welfare system in the US today. Personal Reflection Historically, social welfare programs were created to alleviate the burden of social problems that society was facing. Some examples of social problems include food insecurity, health insurance, and homelessness among many others. I feel that the premise behind the social welfare programs is good; however, the social welfare programs are not enough. The programs do aid low income families with the necessary aid they need; nonetheless, they aid is not enough. Until recently, my family received SNAP benefits monthly of $120. Although the amount was not a lot, it did help our family purchase food for the month. Two months ago, my husband got a .25 ¢ for his yearly evaluation which pushed our family income past the â€Å"poverty line†; thus, we did not qualify for the renewal. The SNAP program is based on the gross income a family makes and does not take into account the expenses that the family has such as school loans, car payments, and even household items such as diapers. Due to this system, many people who are working and making an effort to improve their lives are unable to make progress because this type ofShow MoreRelatedSocial And Moral Value Of Animal Welfare2385 Words   |  10 Pages(Leonardo Da Vinci) There is a commonly held belief that animal welfare is defined by humanities intention to retain the ideal and social and moral value of being compassionate toward other non-human beings. Yet many believe that with the global continuation of animal testing in research humanity is failing in this endeavour. During my primary research I found numerous people perceived a negative connotation in the words ‘animal welfare’. 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This mainly happens due to â€Å"the role humans sentiments (moral and otherwise) play in justifying the judgements that we make about our moral community.† Consequently, the purpose of this essay is to analyse if the moral judgements humans make in respect to other animal species are legitimate and if so, to demonstrate that exploiting non-human animals is entirely naturalRead More Social Welfare Past and Present Essay1325 Words   |  6 PagesSocial Welfare Past and Present Social welfare is an expansive system proposed to maintain the well being of individuals within a society. This paper will explain the progression from the feudal system and church provisions for the poor before the Elizabethan Poor Law to the gradual assumption of the responsibility for the poor by the government. 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These things develop over the course of our lifetime and at any point can change based on an experience that we may have. Our family, friends, community and the experiences we have had all contribute to our sense of who we are and how we view the world. Values, Beliefs, and a Little About Me Over the course of my life my values have changed based on circumstance. Currently if I had to list out my top five values in descending order they would

Tuesday, May 5, 2020

Factor affecting Marketing of Coca Cola-Free-Samples for Students

Question: Discuss about the factors affecting Coca-Cola's Marketing. Answer: Introduction The BRICS superpower is a group of one of the strongest superpowers in the globe. The chosen country for the report is India. India has ranked up in the charts of economic development and stability. The chosen organization in the country is Coca-Cola India. The company came into the given country in 1950s and has established itself since then. This report aims to highlight the impact of various political and economical factors on the marketing of the given company (Best, 2012). Marketing refers to reaching out to various target market members in order to promote the product. However, various factors affect the marketing factors of the concerned company- Coca-Cola India. The given report discussed about the country chosen and about the chosen organization. It then discusses about the various marketing strategies and how they are affected by the external factors in a business environment (Hollensen, 2015). The two factors-political and economic factors of the country were analyzed and their impact on the marketing of the given company was assessed. Discussion About the country: India India is one of the BRICS group and is a vast South Asian country with a diverse terrain ranging from the Himalayan peaks to the Indian coastline. The country is famous for its diversity and rich culture (Wilson Gilligan, 2012). The economic country of the country has stabilized since 1991 and the government of the country has been taking various efforts to improve the economic condition of the country. It has been predicted that the country will become a superpower by 2020. About the company: Coca- Cola India Coca- Cola India is a subsidiary of the Atlanta based company that concentrates on selling a wide range of juices, soft drinks, aerated beverages and other food items. The head quarters of the company are in Gurgaon, India (Hutt Speh, 2012). The current portfolio of the company comprises of Maaza, Minute Maid, Vio, Kinley, Georgia and local brands like Thums Up, Limca and Fanta. The company started its operations in India in the year 1950 but had to exit the Indian market in 1977 after the government`s new law for Mncs in the same year which did not suit the company. 1993 marked the second coming of the brand in India. Marketing strategy A marketing strategy can be defined as a plan which is made by an organization which provides details about the manner in which a company`s products and services which will be offered to the consumers. The marketing strategy of a firm is shaped by keeping in mind the ulterior objective of the company. All businesses are exposed to the external environment and therefore their decision making is highly affected by the players in the external environment (Armstrong et al., 2015). The six primary external factors influencing the marketing strategy of the firm are the various Social, Legal, Economical, Political and technological factors. In the report the political and economical factors affecting Coca-Cola`s marketing in India will be analyzed. A market analysis can be described as a strategic management tool whereby the external environmental factors of a business environment are studied and relevant decisions are made accordingly. These factors lie beyond the realm of the organization but have the power to affect the organization. Marketing strategy of Coca-Cola The marketing strategy of Coca-cola plans to fulfill the vision of the company, which aims at becoming the largest brand in the country. The company has introduced new techniques like fountain machines, which are taken to haats and melas and other relevant gatherings (Ball et al., 2012). The coke is served in cups at rs. 5, which works well as there are rarely any permanent shops there. These innovations are used to increase the availability of the brand in the country. The rural market is the key focus of the brand currently because the market is unexplored. The brand also aims to widen its operations into the dairy market (Wheelen Hunger, 2017). The country also develops cans and bottles of various sizes in order to make it popular among the wide masses. It makes use of various pricing strategies so that people belonging to all age groups can produce the particular good. It uses various forms of advertising like campaigns, advertisements, application advertisements in order to pro mote the product. SLEPT Analysis- This are the social, legal, economical, political and technological factors affecting the particular organization. These factors have a large impact on the marketing of the organization and tend to affect their marketing strategies. The two main factors political and economical present in India have been given below: Political factors of Indian Business Environment Political factors refer to the policies and procedures that have been made by the government. These government policies tend to intervene with the working of the firm (Peteraf, Gamble Thompson Jr, 2014). These policies by the government often relate to the products and services that a firm provides. Political decisions have had widespread implications on the working of a company in the sense that they have wide spread implications. The Indian government is based on the Common law of British and has different applications for different legal codes. The political condition of the country can be fairly stated as to be stable in the sense that with the reign of the NDA government, various government policies have come up to boost business in the country (Hill, Jones, Schilling, 2014). The government runs by a large majority and therefore, they are the major decision makers of the firm. The NDA government provides various incentives to the companies who operate their business in India, however to promote the economy of the country they have strict rules which have to be adhered by. The government can be termed as a rigid one and therefore while making advertisements and promotion for marketing the company needs to be extremely careful to make sure that it does not hamper the sentiments of the government. The taxation regime is very complex and therefore consideration needs to be made about those factors too. The ideologies of the various political parties and interests of the politicians ted to play a major role in the working of any business. Impact on the marketing of the company (Coca cola) Sound marketing decisions cannot be taken without taking into consideration the political party in power or one cannot go against their ideologies to establish a fact or a statement. There are many minor groups that often come up to object the marketing decisions if the company. Laws of the land also affect the production capacity, design and pricing strategy. The government surely intervenes in the business of the firm (Hitt, Ireland Hoskisson, 2012). Like in idea, the government in order to promote the domestic economy sets down certain price limits so that the foreign companies like Coca-Cola does not engage in fierce price wars. Hence, coca-cola needs to make sure that they price accordingly to the limit set down by the government in order to insure that the can continue their operations peacefully (Pendergrast, 2013). The various advertisements, which it uses to promote the products, also need to be within the guidelines that have been prescribed by the company in order to insu re that they do not hurt the sentiments of the various political parties and the public at large. Coca-cola has to abide by the advertisement rules and broadcast timings (Kapferer, 2012). Any advertisements which are not liked by the government may be banned by the government and affect the operations as well as the goodwill. The government also lays down certain standard food rules and regulations like FSSAI, which the company needs to abide by. During inspection, if it is found that the product has not been following these standards then the company might be in trouble. Recently, various states like Kerala have been banning the soft drink consumption in India, which is hampering its marketing operations. Economical Factors of Indian Business Environment. The economic situation of the country is strong and this involves many taxation policies, interest policies and economic growth concerns. The government of the country introduced the industrial reforms back in 1991 and since that time there has been some reduction in licensing, barriers to investment and increased liberalization of foreign capital. These moves have been able to remove the rigid system and improve the economic scenario of the country. The country has a GDP of approximately 7%, which is one of the highest in the globe (Hill Jones, 2013). The country has shown great potential and has shown remarkable success in conducting business with various parties like BMW, Toyota, Mercedes Benz, Ford, Volkswagen and Hyundai. The country has various resources like coal, mica, titanium and chromites. The country has attained enough foreign exchange and other resources, which is why it is concentrating on sectors like education, banking, health care and financial sector. The governme nt makes various investment policies for foreign companies like Coca- Cola. The company has a majority of people who belong to the lower to middle-income group. These people cannot afford expensive drinks and therefore this is an important aspect for the company to consider while marketing their goods. Impact on the marketing of the company (Coca-Cola) As mentioned that a majority of people in the country belong to the lower income class therefore, the company needs to emboss the following factors in their marketing mix. Price- The price of the product in the country should be relatively cheaper. The majority of the population is poor in the country and they will not be able to afford a product which is priced high (Tomlinson, 2013). Therefore, to gain popularity in the market, the company must lower its prices and price according to the needs of the population. It can follow a cost leadership strategy to gain the benefits of a mass market. Place- The place refers to the place of distribution, The Company has an extremely strong target market in both the urban areas as well as the rural areas. It strong distributing channel helps it to promote goods throughout the country. However, according to the recent trends the country has a large portion of rural areas, which are still not catered to (Cassen, 2016). The government is also interested to build up these rural areas and therefore, the company can take advantage of this initiative by the government and market to areas, which promote the strongest potential. Promotion- Majority of the country has an access to a telephone these days and the internet has become popular among the rural population as well. Hence, the company needs to follow a promotion policy, which can cater to meeting the eyes of the largest population base. It can do this by television advertisements or mobile promotion. These mediums are comparatively cheaper and reach out to the masses easily. Hence, keeping in mind the political situation of the country, the coke company should engage in mediums, which are simple yet popular (Corbridge, Harriss Jeffrey, 2013). Product- the Company knows that a majority of the population is below average and hence, the company can form product sizes accordingly. This is the reason coca-cola packages the products in various sizes. These sizes are small and affordable which cost around. 5$. Conclusion Therefore, from the discussion it can be stated that Coca-Cola has been extremely considerate about the economic and political factors prevailing in India. It has realized that India is a strong market and has a lot of potential therefore; the company has formed various strategies to cope up with the competition in the country. The company has realized that there lies a lot of potential in the given market and therefore it has been expanding in the rural areas. The rural areas remain unexplored, which provides great opportunities to Coca Cola. The company considers the various economic and political factors before making any marketing strategies References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Ball, D., Geringer, M., Minor, M., McNett, J. (2012).International business. McGraw-Hill Higher Education. Best, R. (2012).Market-based management. Pearson Higher Ed. Cassen, R. (2016).India: population, economy, society. Springer. Corbridge, S., Harriss, J., Jeffrey, C. (2013).India today: Economy, politics and society. John Wiley Sons. Hill, C. W., Jones, G. R. (2013).Strategic management theory. South-Western/Cengage Learning. Hill, C. W., Jones, G. R., Schilling, M. A. (2014).Strategic management: theory: an integrated approach. Cengage Learning. Hitt, M. A., Ireland, R. D., Hoskisson, R. E. (2012).Strategic management cases: competitiveness and globalization. Cengage Learning. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Hutt, M. D., Speh, T. W. (2012).Business marketing management: B2B. Cengage Learning. Kapferer, J. N. (2012).The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Pendergrast, M. (2013).For god, country, and coca-cola. Basic Books. Peteraf, M., Gamble, J., Thompson Jr, A. (2014).Essentials of strategic management: The quest for competitive advantage. McGraw-Hill Education. Tomlinson, B. R. (2013).The economy of modern India: from 1860 to the twenty-first century(Vol. 3). Cambridge University Press. Wheelen, T. L., Hunger, J. D. (2017).Strategic management and business policy. Pearson. Wilson, R. M., Gilligan, C. (2012).Strategic marketing management. Routledge.